Industry: Marketing and Advertising

Additional Information

Rick Zwetsch has over twenty eight years strategic marketing and business development experience in a variety of different industries. His boundless marketing savvy and never ending supply of innovative ideas and strategies always result in creative new ways to generate revenue and success for his clients.

Prior to his Internet experience, Zwetsch founded successful specialty consulting companies working with the senior management and boards of directors of small to mid-size financial institutions and construction companies in Colorado, Wyoming, New Mexico and Florida. He successfully opened and managed the first Florida branch office of a national surety company and served as the Director of Marketing and Strategic Business Development for a Denver company that pioneered the use of binding arbitration in the settlement of medical malpractice insurance claims. Zwetsch also served as the director of marketing & agent development for a regional insurance & financial services firm in Denver from 1994-1995.

Zwetsch began his Internet career in 1994 serving as the director of strategic marketing & business development for a Colorado based Web development company responsible for launching the first generation Web sites and online marketing strategies for Earthlink Network, Schwinn Cycling, KBCO Radio in Boulder, CO and national diamond retailer The Shane Co. Zwetsch co-founded the interactive division of Colorado's largest advertising agency in 1997. Serving as Internet Media Supervisor, he led interactive media, branding and communication projects for US West, Coors Brewing Co., Bollé, Colt Manufacturing, ServiceMaster, Craig Rehabilitation Hospital, HealthGrades.com and MortgageRateWatch.com.

Rick is a past member of the Flycast Network New Product Advisory Board, was featured in a Flycast Network national print advertising campaign and has been interviewed in Business 2.0 magazine. Rick was a speaker/panelist at AdverNET ‘99 in New York City, authored two in-house ad agency training manuals titled Anatomy of an Online Media Buy and Online Media Campaign Tracking System and presented the Strategic Restaurant Marketing seminar at the Colorado Restaurant Association’s 2004 Westex Show in Denver.

His entrepreneurial spirit for innovative products and services led Zwetsch to serve as the regional sales manager for the national online restaurant marketing and promotion firm Restaurant.com and director of marketing and strategic partner relations for the national gourmet dessert manufacturer and supplier 800Cheesecake.com. He also co-authored software modules for the revolutionary brainstorming program IdeaFisher® in the areas of strategic planning, advertising, marketing, product and name development and a module designed to define or clarify any problem and evaluate or modify any solution to a problem.

In 2004 Zwetsch founded The Wealth Conservation Project and House of Long-Term Care serving as a specialty insurance and retirement planning advisor to clients throughout Colorado.

Zwetsch holds a BA in Management from Hartwick College in Oneonta, NY. He has also achieved the professional advisor designations of:

Certified in Long-Term Care (CLTC)

Chartered Retirement Planning Counselor (CRPC)

Certified Senior Advisor (CSA)

and is a member of the National Ethics Bureau, the Verasage Institute and the Society of Certified Senior Advisors.

In his spare time, he enjoys mountain biking, hiking and reading. Rick is a member of the Concept 2 - four million meter rowing club, has walked more than 5,000 miles over the last 6 years and his currently training for his first stair climb race having logged more than 55,000 stairs in the last 7 months. Rick is also a seventeen year veteran participant in the Colorado MS 150, an annual 150 mile weekend cycling event to raise money to fight multiple sclerosis. Over 17 years Zwetsch has pedaled more than 2,700 miles and raised more than $27,000 to help find a cure for MS.

Rick shares his home in Longmont, CO with his life partner Caryn and their loyal black lab Molly and 16 year old queen of the feline world...Kitty!